Stockholm-based BAUX was founded by Johan Ronnestam and Fredrik Franzon together with design studio Form Us with Love. Since the start, the company has developed a completely unique range of environmentally friendly acoustic panels made of cement-bonded wood wool. With six different geometric shapes and 20 striking colors, the panels can be combined freely in a wide variety of nuances.
Kollor was assigned to create an imaginative product catalog to be launched at the Stockholm Furniture Fair. The result was a meticulously designed catalog, distributed in two stages. In the first stage, the receiver is provided with the content. In the second stage, a unique binder, adapted to the content is circulated to recipients.
Customer feedback regarding the product catalog was remarkable. Shortly after the launch, two additional sequels was designed and BAUX business is growing like never before.