Kollor and Printa Public Relations were contracted to create reference materials that showcased Lux Elements – a rising damp protective material used by tillers and flooring specialists. The material allows for creative designs to be applied to private and public wet room spaces.
The brochures are used as sales materials at exhibitions and demos. The major design challenge was to unite the KGC and Lux brand elements to form a collective graphic symbol.
Lux Elements is marketed through KGC which is a leading wholesaler of tools, machinery and accessories for the tiling and flooring industries.