James Tea Merchants is a combined tea store and deli located in the newly restored Market Hall in Lund, Sweden. James offers a carefully selected range of delicious tea blends as well as other enlivening gourmet and delicatessen products of the highest quality.

Kollor was assigned to create a full design concept including its brand name and visual identity that has been followed through in all its subsequent marketing activities. The concept, which is inspired by the English countryside, has been projected into everything from menus to interiors and signage.

Kollor’s concept for James Tea Merchants has been published in a number of international design books and Web-based design forums.