Marginalen Group was formed in the early 1990s, but its roots go back to the 1970s. In 2010 Marginalen acquired Citibank’s Swedish consumer interests and Marginalen Bank was born. Today, Marginalen Bank has over 350 employees and almost 200.000 customers throughout Scandinavia.
Kollor has had an on-going cooperation with Marginalen Bank since 2012. The primary focus of this collaboration is designing direct marketing campaigns, events and conceiving marketing activities to boost customer growth. These are developed together with Johan Ronnestam and Caroline Karlström.
Since the start, Kollor has been responsible for more than one hundred different campaigns, from locally, targeted activities to comprehensive programs aimed at a nationwide audience.
